In this insightful article, Lu Mueller-Kaul, a seasoned practitioner in the field of Rolfing Structural Integration^® (SI), delves into the essential aspects of building a successful practice within the manual therapy market. Reflecting on her 25 years of experience in Germany and the United States, Mueller-Kaul emphasizes that the key to a thriving practice isn't solely dependent on treatment techniques; it's also about how clients perceive and experience the service.